Yes, Oh yes. Thanks yet again Tara.
Every month, I read another article about book trends which seemingly heralds a new dawn in bookselling. The only major trend I see in these articles is that people who write these articles are apparently incapable of reading data.
For instance, this article in the Guardian last week declares that print books are outselling e-books, as though this is an earth-shattering finding worthy of a scientific orgasm.
I am, broadly, an analyst of data by trade (and by trade I mean an actual day job which pays me an actual salary to settle my actual bills), so I’m going to say I know something about this. To extrapolate a trend or conclusion from data there must be evidence of a sustainable, or at least obvious, provable pattern. A teeny tiny spike in physical book sales plus a 4% drop in e-book sales does not constitute anything of the sort.
This desperate search for meaning where there is none wouldn’t be…
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